What we do

Early access programs

Helping patients access our medicines is our number one priority. It aligns with being patient-focused and committed to pursuing approaches to ensure access to rare, orphan medicines and speciality medicines across all Middle East and African countries. As pioneers in early access/named patient sales programs with more than 20 years of experience, we apply our expertise to address barriers and p rovide access solutions. We use the NPS program to give early access to patients with unmet medical needs, and we commit to playing our role in this process. We work with stakeholders to help people who are eligible to access our medicines.

access to rare, orphan medicines and speciality medicines across all Middle East and North African countries. As pioneers in early access/name patient sales programs with more than 20 years of experience, we apply our expertise to address barriers and provide access solutions. We contribute to the health care system through collaborations with stakeholders and local communities for formulary inclusions & reimbursment organizations such as the insurance companies, disease awareness and faster diagnosis. In GCC countries such as Saudi Arabia, citizens have free access to healthcare, and our role is to improve access and overcome the barriers. We deal with each partnership as a unique approach through managing logistics for individual patients or implementing a strategy for hospital patients.

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Medical awareness

Our Medical team advances patient care by engaging in scientific exchange with external medical experts and industry leaders, ensuring the scientific value of our products is understood.

We connect, communicate, and train internal employees to thoroughly understand the science behind the medicine and review further unmet medical needs to support collaboration to differentiate our medicines further. Our medical team has profound insights on disease, therapeutic area, healthcare needs and challenges in our territories. They engage in non-promotional peer to peer exchange of medical info, respond to any medical request, organize advisory boards and provide scientific support.

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Regulatory

We work to register our medicines across the Middle East and Africa region where there is a need. We have more than 100 registered medicines across the region. Our qualified team makes sure to register at the appropriate time to support access in all countries, contribute their knowledge and expertise on projects to ensure a fast and successful registration. Through the years, we built our reputation across the region and our strong relationships with stakeholders.

We have made efforts to address the unique needs of rare and orphan medicines registration. With more than 20 years of experience in dealing with ministries of health across the middle east, we became the partner of choice for orphan & biotech companies seeking a commercial partnership....

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Commercialization

We are transforming healthcare through strategic collaborations/in licensing from biotech industry to help address the challenges and deliver tangible benefits to patients with unmet medical needs. We work with our partners to develop and implement a commercial strategy.
Our experienced team in our territories have extensive knowledge of the healthcare system. This includes HCP education, medical awareness, market mapping and pharmacovigilance. Our team Execute promotion activities to reinforce promotional messages, increase brand awareness and address customer queries.

Our experienced team in our territories have extensive knowledge of the healthcare system. This includes HCP education, medical awareness, market mapping and pharmacovigilance.

Our team Execute promotion activities to reinforce promotional messages, increase brand awareness and address customer queries.
Reaching all segmented stakeholders through our leading experience means that the patient can get the right medicine. We are the partner of choice, with more than 20 years of experience in the commercialization of orphan and speciality medicines.

Unique Supply chain

We are the only rare disease company that has its own distribution in house network apart from commercialization. This system will ensure quality control from the manufacturer till it reaches the end-user. Our logistic hub is based in Dubai. It is the central logistics hub that serves all regions with Free Zone facilities and can import and re-export to neighbouring countries.

We have more than 20 years of experience in handling cold chain products and operating temperature regulations. Our Logistics team monitors to maintain sufficient inventory levels at the hub and creates immediate supply for urgent requests

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Pharmacovigilance

Following global regulatory reporting requirements, we have written policies and procedures. Within 24 hours, adverse effects are reported. We Ensure compliance with PV processes and regulations and the company’s policies and procedures. We deal with local Health Authorities and ensure a backup as required per local PV legislation.

Compliance/quality

We maintain supply chain management and strict quality standards to ensure the safety of our medicines. Our capabilities include readiness to deliver and access sustainability. We adhere to a strict set of quality standards. Our quality system ensures that Medicinal products are held, supplied or exported in a way that is compliant with the requirements of the Regulatory Authorities in our countries. Safety information is collected, processed and communicated to customers and Regulatory Authorities according to regulatory requirements. Products are delivered to the proper recipients within a satisfactory period.